Privacy Policy

We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of PD Gastronomie GmbH. The use of the internet pages of PD Gastronomie GmbH is generally possible without any indication of personal data. However, if a data subject wants to use special services of our company via our website, the processing of personal data might become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always in line with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to PD Gastronomie GmbH. Through this privacy policy, our company would like to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

PD Gastronomie GmbH, as the controller responsible for processing, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.

1. DEFINITIONS

The privacy policy of PD Gastronomie GmbH is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public, as well as our customers and business partners. To ensure this, we would like to first explain the terms used.

In this privacy policy, we use, among others, the following terms:

• A)    PERSONAL DATA
  Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
• B)    DATA SUBJECT
  A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
• C)    PROCESSING
  Processing is any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
• D)    RESTRICTION OF PROCESSING
  Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
• E)    PROFILING
  Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
• F)     PSEUDONYMIZATION
  Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
• G)    CONTROLLER OR CONTROLLER RESPONSIBLE FOR THE PROCESSING
  Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• H)    PROCESSOR
  Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
• I)      RECIPIENT
  Recipient is a natural or legal person, public authority, agency, or another body to which the personal data are disclosed, whether a third party or not.
• J)      THIRD PARTY
  Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
• K)    CONSENT
  Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. NAME AND ADDRESS OF THE CONTROLLER

The controller in accordance with the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions related to data protection is:

PD Gastronomie GmbH

Mörfelder Str. 23

64546 Mörfelden-Walldorf

Germany

Tel.: 0177-7447204

Email: info@weinbar-pizarro.de

Website: www.weinbar-pizarro.de

3. COOKIES

The internet pages of PD Gastronomie GmbH use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Many internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain different cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, PD Gastronomie GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. The user of a website that uses cookies does not, for example, have to enter access data each time the website is accessed, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the articles that a customer has placed in the virtual shopping cart via a cookie.

The data subject can, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the internet browser used and can thus permanently deny the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be entirely usable.

4. COLLECTION OF GENERAL DATA AND INFORMATION

The website of PD Gastronomie GmbH collects a series of general data and information when a data subject or automated system accesses the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our IT systems.

When using these general data and information, PD Gastronomie GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content and the advertisement of our website, (3) ensure the long-term viability of our IT systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, PD Gastronomie GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our company, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. SUBSCRIPTION TO OUR NEWSLETTER

On the website of PD Gastronomie GmbH, users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller.

PD Gastronomie GmbH regularly informs its customers and business partners by means of a newsletter about company offers. The company’s newsletter may only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter shipping. A confirmation email will be sent to the email address registered by a data subject for the first time for newsletter delivery, for legal reasons, in the double opt-in procedure. This confirmation email is used to prove whether the owner of the email address is authorized to receive the newsletter as a data subject.

During the registration for the newsletter, we also store the IP address of the computer system assigned by the internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary to understand the (possible) misuse of the email address of a data subject at a later date, and therefore serves the legal protection of the controller.

The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by email, as long as this is necessary for the operation of the newsletter service or a registration in question, as might be the case in the event of changes to the newsletter offer or technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. A corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller in a different way.

6. NEWSLETTER TRACKING

The newsletters of PD Gastronomie GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format, to enable log file recording and log file analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, PD Gastronomie GmbH may see if and when an email was opened by a data subject and which links in the email were called up by data subjects.

Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter and to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued via the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. PD Gastronomie GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

7. CONTACT POSSIBILITY VIA THE WEBSITE

The website of PD Gastronomie GmbH contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

8. COMMENT FUNCTION IN THE BLOG ON THE WEBSITE

PD Gastronomie GmbH offers users the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the controller. A blog is a web-based, publicly accessible portal through which one or more people called bloggers or web-bloggers may post articles or write down thoughts in blog posts. Blog posts may usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are also stored and published, as well as information on the date of the commentary and on the user’s pseudonym chosen by the data subject. In addition, the IP address assigned by the internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes place for security reasons and in case the data subject violates the rights of third parties, or posts illegal content through a given comment. The storage of these personal data is, therefore, in the own interest of the controller, so that he can exculpate himself in the event of an infringement. These collected personal data will not be passed to third parties, unless such a transfer is required by law or serves the aim of the defense of the controller.

9. ROUTINE ERASURE AND BLOCKING OF PERSONAL DATA

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

10. RIGHTS OF THE DATA SUBJECT

• A) RIGHT OF CONFIRMATION
  Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.
• B) RIGHT OF ACCESS
  Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European legislator grants the data subject access to the following information:
  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  • the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
  • the existence of the right to lodge a complaint with a supervisory authority;
  • where the personal data are not collected from the data subject, any available information as to their source;
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR, and — at least in those cases — meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

  Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

• C) RIGHT TO RECTIFICATION
  Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
• D) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN)
  Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
  • The personal data have been unlawfully processed.
  • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.

  If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by PD Gastronomie GmbH, he or she may, at any time, contact any employee of the controller. An employee of PD Gastronomie GmbH shall promptly ensure that the erasure request is complied with immediately.

  Where PD Gastronomie GmbH has made personal data public and is obliged pursuant to Article 17(1) GDPR to erase the personal data, PD Gastronomie GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested erasure of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of PD Gastronomie GmbH will arrange the necessary measures in individual cases.

11. DATA PROTECTION IN APPLICATIONS AND THE APPLICATION PROCEDURE

The controller shall collect and process the personal data of applicants for the purpose of the processing of the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents by email or via a web form on the website to the controller. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents shall be automatically erased two months after notification of the refusal decision, provided that no other legitimate interests of the controller are opposed to the erasure. Other legitimate interest in this relation is, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).

12. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF FACEBOOK

The controller has integrated components of the enterprise Facebook on this website. Facebook is a social network.

A social network is a place for social meetings on the internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the internet community to provide personal or business-related information. Facebook allows social network users to create private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside of the United States or Canada, the controller is the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this internet website, which is operated by the controller and on which a Facebook component (Facebook plug-in) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all the Facebook Plug-Ins may be accessed under https://developers.facebook.com/docs/plugins/?locale=en_US. During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our internet site—which specific sub-site of our internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g., the “Like” button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is logged in at the same time on Facebook at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.

The data protection guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. In addition, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.

13. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE ADSENSE

The controller has integrated Google AdSense on this website. Google AdSense is an online service that allows the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects ads displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the internet user, which is implemented by means of generating individual user profiles.

The operating company of Google AdSense is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one of the individual pages of this internet site, which is operated by the controller and on which a Google AdSense component is integrated, the internet browser on the information technology system of the data subject will automatically submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. During the course of this technical procedure, the enterprise Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to understand the origin of visitors and clicks and subsequently create commission settlements.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the internet browser used and thus permanently deny the setting of cookies. Such a setting of the used internet browser would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. Additionally, cookies already in use by Alphabet Inc. may be deleted at any time via a web browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable a log file recording and log file analysis, through which a statistical analysis may be performed. Based on the embedded tracking pixels, Alphabet Inc. may determine if and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to analyze the flow of visitors on a website.

Through Google AdSense, personal data and information—which also includes the IP address, and is necessary for the collection and accounting of the displayed advertisements—are transmitted to Alphabet Inc. in the United States of America. These personal data are stored and processed in the United States of America. Alphabet Inc. may disclose the personal data collected via this technical procedure to third parties.

Google AdSense is further explained under the following link: https://www.google.com/adsense/start/

14. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE ANALYTICS (WITH ANONYMIZATION FUNCTION)

The controller has integrated the component of Google Analytics (with the anonymizer function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and to carry out a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The controller uses the application “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this application, the IP address of the internet connection of the data subject is abridged by Google and anonymized when accessing our websites from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our internet site for us.

Google Analytics sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. By the setting of the cookie, Google is enabled to analyze the use of our website. With each visit to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component was integrated, the internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the company Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently to create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our website, such personal data, including the IP address of the internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the internet browser used and thus permanently deny the setting of cookies. Such a setting of the internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics via JavaScript that any data and information about visits of internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/en/policies/privacy/ and under https://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following link: https://www.google.com/intl/en/analytics/.

15. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE REMARKETING

The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google Ads, which allows a company to display advertising to internet users who have previously resided on the company’s website. The integration of Google Remarketing, therefore, allows a company to create user-related advertising and thus to show internet users ads that are tailored to their interests.

The operating company for the services of Google Remarketing is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display ads via the Google advertising network or on other websites, which are tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google enables the recognition of the visitor to our website if he or she subsequently calls up websites that are also members of the Google advertising network. With each call-up to a website on which the service has been integrated by Google Remarketing, the web browser of the data subject automatically identifies with Google. During the course of this technical procedure, Google receives personal information, such as the IP address or the user’s browsing behavior, which Google uses, inter alia, for the insertion of interest-relevant advertising.

By means of the cookie, personal information—for example, the web pages visited by the data subject—is stored. Each time we visit our web pages, personal data, including the IP address of the internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the web browser used and thus permanently deny the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google may be deleted at any time via a web browser or other software programs.

Furthermore, the data subject has the possibility of objecting to interest-based advertising by Google. For this purpose, the data subject must access the link https://www.google.de/settings/ads from each of the internet browsers used and set the desired settings.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/en/policies/privacy/.

16. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE ADS

The controller has integrated Google Ads on this website. Google Ads is an internet advertising service that allows the advertiser to place ads both in Google search engine results and in the Google advertising network. Google Ads enables an advertiser to pre-define specific keywords by means of which an ad will only be displayed in Google’s search results when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on relevant websites using an automatic algorithm, taking into account the previously defined keywords.

The operating company for Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Ads is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the Google search engine, and an insertion of third-party advertisements on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is filed on the information technology system of the data subject through Google. What cookies are has already been explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, for example, the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached a Google Ads ad generated sales, that is, executed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used by us to determine the total number of users who were referred to us through Ads ads, thus to determine the success or failure of each Ads ad and to optimize our Ads ads in the future. Neither our company nor other Google Ads advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g., the internet pages visited by the data subject. Each time we visit our internet pages, personal data, including the IP address of the internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the USA. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the web browser used and thus permanently deny the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google Ads may be deleted at any time via the web browser or other software programs.

The data subject has a possibility of objecting to interest-based advertising by Google. Therefore, the data subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired settings.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/en/policies/privacy/.

17. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF INSTAGRAM

The controller has integrated components of the Instagram service on this website. Instagram is a service that may be qualified as an audiovisual platform, which allows users to share photos and videos, as well as disseminate such data in other social networks.

The operating company for Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta-Button) was integrated, the internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding component of Instagram. During the course of this technical procedure, Instagram becomes aware of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram detects with each call-up to our website by the data subject—and for the entire duration of their stay on our internet site—which specific sub-page of our internet page was visited by the data subject. This information is collected through the Instagram component and is associated with the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, then Instagram matches this information with the personal Instagram user account of the data subject and stores the personal data.

Instagram receives information via the Instagram component that the data subject has visited our website provided that the data subject is logged in at Instagram at the time of the call to our website. This occurs regardless of whether the person clicks on the Instagram component or not. If such a transmission of information to Instagram is not desirable for the data subject, then he or she can prevent this by logging off from their Instagram account before a call-up to our website is made.

Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

18. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF LINKEDIN

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users with existing business contacts to connect and to make new business contacts. More than 400 million registered people in more than 200 countries use LinkedIn. Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States. For privacy matters outside of the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding LinkedIn component from LinkedIn. Further information about the LinkedIn plug-in may be accessed under https://developer.linkedin.com/plugins. During the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with each call-up to our website by the data subject—and for the entire duration of their stay on our internet site—which specific sub-page of our internet page was visited by the data subject. This information is collected through the LinkedIn component and is associated with the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, then LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website provided that the data subject is logged in at LinkedIn at the time of the call to our website. This occurs regardless of whether the person clicks on the LinkedIn component or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she can prevent this by logging off from their LinkedIn account before a call-up to our website is made.

LinkedIn provides the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as to manage ad settings, under https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses affiliates like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies may be rejected under https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy for LinkedIn is available at https://www.linkedin.com/legal/privacy-policy.

19. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF TWITTER

The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly-accessible microblogging service on which users may publish and spread so-called tweets, e.g., short messages, which are limited to 280 characters. These short messages are available for everyone, including those who are not logged into Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter allows you to address a wide audience via hashtags, links, or retweets.

The operating company of Twitter is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

With each call-up to one of the individual pages of this internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component. Further information about the Twitter buttons is available at https://about.twitter.com/en/resources/buttons. During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of the integration of the Twitter component is a retransmission of the contents of this website to allow our users to introduce this web page into the digital world and increase our visitor numbers.

If the data subject is logged in at the same time on Twitter, Twitter detects with each call-up to our website by the data subject—and for the entire duration of their stay on our internet site—which specific sub-page of our internet page was visited by the data subject. This information is collected through the Twitter component and is associated with the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, then Twitter assigns this information to the personal Twitter user account of the data subject and stores the personal data.

Twitter receives information via the Twitter component that the data subject has visited our website provided that the data subject is logged in at Twitter at the time of the call to our website. This occurs regardless of whether the person clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, then he or she can prevent this by logging off from their Twitter account before a call-up to our website is made.

The applicable data protection provisions of Twitter may be accessed under https://twitter.com/privacy?lang=en.

20. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF XING

The controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Individual users can create a personal profile of themselves at Xing. Companies may, e.g., create company profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) was integrated, the internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Xing component from Xing. Further information about the Xing plug-in may be accessed under https://dev.xing.com/plugins. During the course of this technical procedure, Xing gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Xing, Xing detects with each call-up to our website by the data subject—and for the entire duration of their stay on our internet site—which specific sub-page of our internet page was visited by the data subject. This information is collected through the Xing component and is associated with the respective Xing account of the data subject. If the data subject clicks on one of the Xing buttons integrated on our website, for example, the “Share” button, then Xing assigns this information to the personal Xing user account of the data subject and stores the personal data.

Xing receives information via the Xing component that the data subject has visited our website provided that the data subject is logged in at Xing at the time of the call to our website. This occurs regardless of whether the person clicks on the Xing component or not. If such a transmission of information to Xing is not desirable for the data subject, then he or she can prevent this by logging off from their Xing account before a call-up to our website is made.

The data protection provisions published by Xing, which are available at https://www.xing.com/privacy, provide information about the collection, processing, and use of personal data by Xing. Furthermore, Xing has published privacy notices for the Xing Share button at https://www.xing.com/app/share?op=data_protection.

21. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF YOUTUBE

The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and TV broadcasts, as well as music videos, trailers, or videos created by users themselves, can be accessed via the portal.

The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. During the course of this technical procedure, YouTube and Google gain knowledge of which specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on YouTube, YouTube recognizes with each call-up to a sub-page containing a YouTube video which specific sub-page of our website was visited by the data subject. This information is collected by YouTube and Google and associated with the respective YouTube account of the data subject.

YouTube and Google receive information via the YouTube component that the data subject has visited our website, provided that the data subject is logged in on YouTube at the time of the visit; this happens regardless of whether the data subject clicks on a YouTube video or not. If such transmission of this information to YouTube and Google is not desired by the data subject, the delivery may be prevented if the data subject logs off from their YouTube account before a visit to our website is made.

YouTube’s data protection provisions, available at https://www.google.de/intl/de/policies/privacy/, provide information on the collection, processing, and use of personal data by YouTube and Google.

22. LEGAL BASIS FOR THE PROCESSING

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations required for the delivery of goods or the provision of other services, processing is based on Art. 6(1) lit. b GDPR. The same applies to processing operations required to carry out pre-contractual measures, such as inquiries about our products or services.

If our company is subject to a legal obligation requiring the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or another natural person—for example, if a visitor is injured in our company and their name, age, health insurance information, or other vital data must be disclosed to a doctor or hospital. Then processing would be based on Art. 6(1) lit. d GDPR.

Finally, processing operations could be based on Art. 6(1) lit. f GDPR. This legal basis is used for processing operations not covered by any of the above-mentioned legal grounds if the processing is necessary for the legitimate interests of our company or a third party, provided these are not overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permitted because they were specifically mentioned by the European legislator. He considered that a legitimate interest might be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

23. LEGITIMATE INTERESTS PURSUED BY THE CONTROLLER OR A THIRD PARTY

Where the processing of personal data is based on Article 6(1) lit. f GDPR, our legitimate interest is the conduct of our business in favor of the well-being of all our employees and shareholders.

24. PERIOD FOR WHICH PERSONAL DATA WILL BE STORED

The criterion used to determine the duration of the storage of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment or initiation of a contract.

25. STATUTORY OR CONTRACTUAL REQUIREMENTS FOR PROVIDING PERSONAL DATA; NECESSITY FOR CONTRACT CONCLUSION; OBLIGATION OF THE DATA SUBJECT TO PROVIDE PERSONAL DATA; CONSEQUENCES OF NON-PROVISION

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual obligations (e.g., information about the contractual partner).

Sometimes it may be necessary for a data subject to provide us with personal data to conclude a contract, which we must subsequently process. For example, the data subject is obligated to provide us with personal data when our company concludes a contract with them. Failure to provide the personal data would result in the contract with the data subject not being concluded.

Before providing personal data, the data subject must contact one of our employees. The employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of non-provision would be.

26. EXISTENCE OF AUTOMATED DECISION-MAKING

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as external data protection officer for Lower Franconia, in cooperation with the data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.